Greenbriar Cove Hosts Choose Chattanooga Board Meeting

Greenbriar Cove, the Tennessee Valley’s only master planned active adult retirement community for ages 55 and older, recently hosted Choose Chattanooga’s monthly board meeting on its Collegedale campus. Choose Chattanooga is a marketing effort designed to increase area population growth as a necessary ingredient to accelerating economic development and organically increasing the local tax base.  “The Choose Chattanooga board recognizes the importance of being a livable community for all ages, and we welcomed the opportunity to experience the Greenbriar model firsthand,” said Linda Bennett, executive director of Choose Chattanooga.

The meeting gave Choose Chattanooga board members, representatives and advisory members, as well as Livable Community facilitators, a chance to tour the 100-acre Greenbriar Cove retirement community and dine at Garden Plaza of Greenbriar Cove, the new independent living apartments.  

Choose Chattanooga board member and Greenbriar Cove developer Greg A. Vital introduced the concept behind the creation of Greenbriar Cove and Garden Plaza to meeting participants. He and business partner Franklin Farrow, also a Choose Chattanooga board member, developed Greenbriar Cove in 2003. Since the community’s conception, more than $75 million of investment has been made in senior services on the 100-acre campus.

“Greenbriar Cove offers an enriched lifestyle for those who are 55 and older and are looking to retire in Chattanooga, where opportunities to participate in community life take center stage,” Mr. Vital said.

Bill Bowen, marketing director for Garden Plaza and chair of the Choose Chattanooga board, hosted lunch at Garden Plaza and conducted a tour of the independent living apartments where residents’ monthly lease includes transportation, housekeeping and two daily meals. Additional services are also available.

Chattanooga Councilwoman Pam Ladd, who is also a Choose Chattanooga board member, said, “I was pleasantly impressed by the rich, exquisite finishes and attention to detail in the interior décor at Garden Plaza. The complex is breathtaking, and no thought to comfort and convenience has been omitted. This is truly state of the art for senior living at any age.”

She continued, “I have often wondered over the last few years how I might be able to care for myself as I get older. I am no longer wondering—I know I want to live in this beautiful community.”

For information on Choose Chattanooga, contact Linda Bennett at (423) 209-6820 or visit www.choosechattanooga.com.

For more information on Greenbriar Cove, contact Janell Liles at (423) 304-8599 or visit www.seegreenbriarcove.com.